International Marketing : Strategy and Theory (Paperback, 6 ed)

Part 1: Overview of World Business? 1. Nature of International Marketing: Challenges and Opportunities? 2. Trade Theories, Marketing Barriers, and Economic Integration??Part 2: World Market Environment? 3. Political and Legal Environment? 4. Culture??Part 3: Planning for International Marketing? 5. Marketing Research and Information Systems? 6. Foreign Market Entry Strategies??Part 4: International Marketing Decisions??7.?Product Strategies: Product Planning? 8. Product Strategies: Intellectual Property and Branding Decisions? 9. Channels of Distribution? 10. Physical Distribution and Documentation? 11. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion? 12. Promotion Strategies: Advertising? 13. Pricing Strategies: Pricing Factors and Terms of Sale and Payment? 14. Pricing Strategies: Money, Currencies, and Foreign Exchange??Part 5:?Special Topics? 15.? Sustainable Marketing and ESG (Environmental, Social, and Governance)? 16. Digital Marketing