Flying Off Course : Airline economics and marketing (Hardcover)

Introduction  1. Characteristics and Trends in Airline Operations  2. Traditional Bilateralism: A Highly Regulated Industry  3. Liberalisation: Open Markets and Open Skies  4. The Structure of Airline Costs  5. Determinants of Airline Costs  6. The Low-Cost No-Frills Model  7. The Economics of Passenger Charters: The Other Low-Cost Model  8. Airline Marketing: The Role of Passenger Demand  9. Forecasting Demand  10. Product Planning  11. Pricing Policies and Fare Structures  12. The Economics of Air Freight  13. Future Challenges.  Appendix A: Freedoms of the Air.  Appendix B: Glossary of Common Air Transport Terms