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· 제목 : Airport Marketing (Paperback)
· 분류 : 외국도서 > 여행 > 여행일반
· ISBN : 9780415529396
· 쪽수 : 248쪽
· 출판일 : 2013-05-30
· 분류 : 외국도서 > 여행 > 여행일반
· ISBN : 9780415529396
· 쪽수 : 248쪽
· 출판일 : 2013-05-30
목차
1. Introduction 2. The airport marketing environment 3. The market for airport services 4. Airport marketing research 5. Airport marketing planning 6. The airport product 7. Airport pricing 8. Promotion of airports 9. Airport distribution
