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· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 텔레비전 > 일반
· ISBN : 9780415546270
· 쪽수 : 234쪽
· 출판일 : 2009-07-09
목차
1. Television Formats in the World / The World of Television Formats Albert Moran2. Asia: New Growth Areas Michael Keane3. Feeling Glocal: Japan in the Global Television Format Business Koichi Iwabuchi4. A Local Mode of Programme Adaptation: South Korea in the Global Television Format Business Dong-Hoo Lee5. Cloning, Adaptation, Import and Originality: Taiwan in the Global Television Format Business Yu-Li Liu and Yi-Hsiang Chen6. Coping, Cloning and Copying: Hong Kong in the Global Television Format Business Anthony Fung7. A Revolution in Television and a Great Leap Forward for Innovation? China in the Global Television Format Business Michael Keane8. Let the Contests Begin!: Singapore in the Global Television Format Business Tania Lim9. Copied from Without and Cloned from Within: India in the Global Television Format Business Amos Owen Thomas and Keval J. Kumar10. Closing the Creativity Gap: Renting Intellectual Capital in the Name of Local Content: Indonesia in the Global Television Format Business Philip Kitley11. Reformatting the Format: the Philippines in the Global Television Format Business Josefina M.C. Santos12. Distinctly European? Australia in the Global Television Format Business Albert Moran13. An Import / Export Industry: New Zealand in the Global Television Format Business Geoff Lealand14. Joining the Circle Albert Moran and Michael Keane