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· 제목 : Public Relations in Britain : A History of Professional Practice in the Twentieth Century (Paperback) 
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9780415651196
· 쪽수 : 290쪽
· 출판일 : 2013-05-01
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9780415651196
· 쪽수 : 290쪽
· 출판일 : 2013-05-01
목차
Preface. British Public Relations: Definitions and Debates. Propaganda, Information, and Intelligence (1914-45). Establishing the Profession (1945-60). The Shape of Things to Come: The Emergence of Consultancy (1948-69). Professional Dilemmas: Public Relations, Media, and Politics (1948-70). Crime and Punishment: Codes and Regulation (1948-98). Educational Developments (1948-98). Implications and Conclusions. Appendices: Researching the History of British Public Relations: An Account of Methods Employed. List of Interviewees. Interview Guide.
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