Ethics in Marketing : International Cases and Perspectives (Hardcover)

1. Perspectives for Ethical and Socially Responsible Marketing Decisions  2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions  3. Decision Model, Sample Case (L’Oreal), Analysis and the Rest of the Story  Part 1: Short Cases  4. Going Along to Get Along  5. Hunky Dory  6. Tracking down Counterfeits on eBay: Whose Responsibility is it?  7. Casas Bahia  8. Toys from China and the new Yum Burger Kids’ Meal  9. Koodo in the Canadian Cell Phone Market  10. PETA  11. Drug Testing in India  12. Tough Decisions: Something to Snack on  13. Honest Tea and Coke: An Unlikely Couple  Part 2: Long Cases  14. Another Day in Paradise?  15. Montenegro Electronics, Ltd.  16. Arctic Desert  17. Superior Services: Should Short Skirts Sell Software?  18. Facebook  19. Auchan (France)  20. A Young Pharmacist’s Dilemma  21. TOMS: One for One Movement  22. Cadbury’s Chocolate Bars: Not such a Sweet Smell of Success?  23. Caterpillar, Inc.