Marketing and the Common Good : Essays from Notre Dame on Societal Impact (Hardcover)

Part I: Introduction  1. The Common Good: The Enduring Effort to Re-Center Marketing (Patrick E. Murphy)  2. A Larger View of Marketing: Marketing's Contributions to Society (William L. Wilkie and Elizabeth S. Moore)  Part II: Societal Aspects of Marketing and Consumption  3. Slouching toward Utopia: When Marketing is Society (John F. Sherry, Jr.)  4. The Case for Clarity (Joel E. Urbany)  5. How Marketing Serves the Common Good (John F. Gaski and Michael J. Etzel)  6. Social Issues in Marketing (Yusaku H. Furuhashi and E. Jerome McCarthy)  Part III: Catholic Social Thought Issues in Marketing  7. Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy (Gene R. Laczniak, Thomas A. Klein and Patrick E. Murphy)  8. A Commentary on Catholic Social Teaching and 'Wanting the Right Things' (Timothy J. Gilbride)  Part IV: Sustainability Issues in Marketing  9. Consumption in the Un-Commons: The Case for Re-Claiming the Commons as Unique Markets (Ron Nahser)  10. Marketing’s Contributions to a Sustainable Society (Jenny Mish and Alexandria Miller)  11. Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence (Joseph P. Guiltinan)  Part V: Public Policy Issues in Marketing  12. Childhood Obesity: Marketing to Kids (Elizabeth S. Moore)  13. Firearms and the Common Good: A Meaningful Discussion about Solutions (Kevin D. Bradford)  14. Notre Dame and the Federal Trade Commission (Patrick E. Murphy and William L. Wilkie)  Part VI: Ethical Issues in Marketing  15. From Twins to Strangers: Considerations of Paired Kidney Donation across Gift and Market Economies (Tonya Bradford)  16. Ethics in Selling: A Case Oriented, Stakeholder-Focused Approach (John A. Weber)  17. Discerning Ethical Challenges for Marketing in China (Georges Enderle and Qibin Nui)  Part VII: Conclusion  18. Can we get there from here?: Charting the Contours of the Common Good (John F. Sherry, Jr.)  19. Afterword (John J. Kennedy)