Return on Strategy : How to Achieve it! (Hardcover)

1. The X-factor Universe is Overlooked in Stratey!  2. The Recipe Game  3. The Strategy Landscape  4. The Strategy System or How To Combine Perspectives  5. What Triggers Strategy?  6. Exploiting Customer Attitudes  7. Leveraging the Financial Circuit  8. Revising the Product Portfolio  9. Optimizing the Organizational Design  10. Spinning the Technological Chain  11. Driving the Leadership Genes  12. Inroads to the Achievement of a Higher Return on Strategy Appendix I: Zero SAC.  Appendix II: Foremost Case Companies.  Bibliography.  End notes