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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780415537124
· 쪽수 : 196쪽
· 출판일 : 2014-05-07
목차
Foreword Introduction ? Can You Predict the Unexpected? PART I: From the Conventional to the New Emerging Paradigm 1. Disrupter’s Paradise 2. The Conventional Paradigm 3. How a New Paradigm is Emerging 4. Towards a New Paradigm? PART II: On the Inner Workings of Black Swans 5. Apple, the Black Swan 6. Aravind ? The McDonaldization of Eye Care 7. Emirates Airlines ? Globalization from the Desert 8. Huawei ? Countryside Surrounding Cities 9. Natura ? Globalizing Beauty! 10. Nokia ? From Ugly Duckling to White Swan to...? 11. Ryanair ? A True Disrupter 12. Tata Motors ? Reverse Imperialism PART III: Beyond Strategy and Metrics 13. Going Beyond Strategy Appendix 1 ? Metrics and Diagnostics Appendix 2 ? Company of the Future Metric