The Olympics, Media and Society (Hardcover, New)

1. Introduction: Olympics, Media, and Society 2. The Olympics, Jesse Owens, Burke, and The implications of Media Framing in Symbolic Boasting Part I: The 2008 Summer Games 3. Fans, Nonfans, and the Olympics: Predictors of Audience’s Multiplatform Experience with the 2008 Beijing Games 4. The Expediency of Hybridity: Beijing 2008 5. Media Reports of Olympic Success by Chinese and American Gold Medalists: Cultural Differences in Causal Attribution 6. "Under the Weather": The Weather Effects on U.S. Newspaper Coverage of the 2008 Beijing Olympics Part II: The 2010 Winter Games 7. When Symbols Clash: Legitimacy, Legality and the 2010 Winter Olympics 8. Go "Heavy" or Go Home: An Examination of Audience Attitudes and Their Relationship to Gender Cues in the 2010 Olympic Snowboarding Coverage 9. "The More Things Change, The More They . . .": Commentary During Women’s Ice Hockey at the 2010 Olympic Games