책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780415834179
· 쪽수 : 128쪽
· 출판일 : 2013-07-09
목차
1. Managing tourism in a changing world: Issues and cases Rodolfo Baggio (Bocconi University), Wojciech Czakon (Katowice University of Economics), Marcello M. Mariani (University of Bologna)
2. Accommodation industry or accommodation industries? Evidence from the analysis of production processes Cristina Bernini & Andrea Guizzardi (BOLOGNA UNIVERSITY - ITALY)
3. Tourism flows from the Russian Federation to the European Union Kirill Furmanov, Olga Balaeva & Marina Predvoditeleva (HIGHER SCHOOL OF ECONOMICS ? MOSCOW, RUSSIA)
4. Importance?performance analysis as a diagnostic tool for urban destination managers Tony Griffin & Deborah Edwards (SYDNEY UNIVERSITY OF TECHNOLOGY - AUSTRALIA)
5. The importance of diverse stakeholders in place branding: The case of "I feel Slovenia" Maja Konecnik Ruzzier & Nusa Petek (UNIVERSITY OF LJUBLJANA ? SLOVENIA)
6. Unpacking the temporal dimension of coopetition in tourism destinations: evidence from Finnish and Italian theme parks Mika Kylanen (LAPLAND UNIVERSITY - FINLAND) & Marcello M. Mariani (BOLOGNA UNIVERSITY - ITALY)
7. Ranking assessment systems for responsible tourism products and corporate social responsibility practices Mara Manente, Valeria Minghetti & Erica Mingotto (UNIVERSITY OF VENICE - ITALY)
8. Knowledge transfer among clustered firms: a study of Brazil Ariani Raquel Neckel Prux Stacke, Valmir Emil Hoffmann & Helena Araujo Costa (CENTRO UNIVERSITARIO PARA O DESENVOLVIMENTO DO ALTO VALE DO ITAJAI - BRAZIL
9. Business format franchise in regional tourism development Wojciech Czakon (KATOWICE UNIVERSITY OF ECONOMICS ? POLAND)















