Tourism Management, Marketing, and Development : Volume I: The Importance of Networks and ICTs (Hardcover)

Introduction; Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media; Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards; Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry; Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland; Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry; Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry; Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic; Malla Paajanen 11. Success Factors for Collaborative Destination Marketing; Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli