Key Readings in Media Today : Mass Communication in Contexts (Paperback)

Introduction

Part I: Understanding the Nature of Mass Media

1: Mass Communication, Popular Taste and Organized Social Action, P.F. Lazarsfeld and Robert King Merton

2: The Definition of Media Literacy, W. James Potter

3: Common Media for an Uncommon Nation, Ben H. Bagdikian

4: Political Problem, Political Solutions, Robert McChesney

5: Not Toasters: The Special Nature of Media Products, C. Edwin Baker

6: Four puzzles from Cyberspace, Lawrence Lessig

Part II: The Print Media

7: Making news: Time and Typifications, Gaye Tuchman

8: Convergence: News Production in a Digital Age, Eric Klinenberg

9: Pushing Time Ahead: Digital Challenges Facing Print Media, Brooke Erin Duffy

10: Sex, Lies, and Advertising, Gloria Steinem

11: Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter, Philip Nel

12: Newspapers Rocken Espanol, Mark Fitzgerald

Part III: The Electronic Media

13: What Is News?, Neil Postman and Steve Powers

14: Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project, Katherine Sender

15: Deconstructing the Diversity Principle, Philip M. Napoli

16: Radio in Modernity: Time, Place and ‘Communicative Capacity,’ David Hendy

17: Fallout: A Follow Up to the Internet Debacle, Janis Ian

18: Promoting and Protecting the Industry, Janet Wasko

19: Art House Meets Graphic Novel, or Blockbuster Meets Superhero Comic?: The Contradictory Relationship between Film and Comic Art, Matthew P. McAllister, Ian Gordon and Mark Jancovich.

 Part IV: The Digital Media

20: The Long Tail, Chris Anderson

21: Peer Production and Sharing, Yochai Benkler

22: Your Brain on Video Games: Could They Actually Be Good for You?, Steven Johnson

23: Sports Online: The Newest Player in Mediasport, Michael Real

24: Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence and Participatory Culture, Henry Jenkins

25: Download This: YouTube Phenom Has a Big Secret, Ethan Smith and Peter Lattman

 Part V: Advertising and Public Relations

26: The Work of Adcult, James B. Twitchell

27: ‘Chaos Scenario': A Look at the Marketing Industry's Coming Disaster, Bob Garfield

28: Rethinking Television in the Digital Age, Joseph Turow

29: Philanthropy as Public Relations: A Critical Perspective on Cause Marketing, Inger L. Stole

30: Media, War, and Propaganda: Strategies of Information Management during the 2003 Iraq War, Deepa Kumar

31: The Public and its Problems: Some Notes for the New Millennium, Stuart Ewen