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· 분류 : 외국도서 > 경제경영 > 동기부여
· ISBN : 9780452288706
· 쪽수 : 304쪽
· 출판일 : 2007-09-01
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Foreword by Senator John McCain
Preface to the Paperback Edition
Acknowledgments
Introduction: From Built to Last to Success Built to Last
*The Mandela Effect *Why Peter Drucker Believed Leddership is a Pointless Conversation without an Understanding of What Succedd Means
Chapter 1: From Great Lasting-Redefining Success
*What High Achievers Don't Tell You about Success and Survival that You Really Need to Know *How Success Can Betray You *Why Celebrity is Synonymous with Short-Term Marriages and Long-Term Addictions *The Teen Detective and the Ravishing Redhead Reporter
[Part I. Meaning-How Successful People Stay Successful]
Chapter 2: Love It or Lose-Passions and the Quest for Meaning
*You're Not Safe in that Safe Job * Why It's Dangerous Not to Do What You Love *Lovers Finish First *Why Warren Buffet Thinks The Way Most Folks Build Their Careers is Like Saving Up Sex for Old Age
Chapter 3: Portfolio of Passions-It's Not About Balance
*There's Not Just One Thing to Do with Your Life *Why Balance is Bullshit *Stealth Passions and the Power of Peripheral Thinking *Why Google Pays You to Play on the Job *Transforming Lives for 64 Cents Apiece *The Paranoid Survive, But the Passionate Prosper
Chapter 4: Why Successful People Stay Successful-Integrity to Meaning
*Don't Treat Passion Like a Trivial Pursuit *Practice Integrity to What Matters to You *The Reinvention of Three Ex-Presidents *What a Billionaire Sex Pistols Marketer and the Celibate Dalai Lama Have in Common
[Part II. Thoughtstyles-Exyreme Makeovers Start in Your Head]
Chapter 5: The Silent Scream-Why It's So Damm Hard to Do What Matters
*When It's Not Considered a Worthy Career *The Allure of Bright Shiny Objects *The Seduction of Competence *How We're More Obsessed with Being Loved Than Being What We Love *The Tyranny of the OR *If You Haven't Found Your Lover Yet, Keep Looking
Chapter 6: The Cause Has Charisma-You Don't Have to Be Charismatic to Be Successful
*Give Me Liberty or Give Me Death-How Norma Chose Between Her Calling and Suicide *Decolonizing Your Mind *When the Cause Has Charisma, Shrinking Violets Bloom in Public *Dr. Doolittle and the Silverback Gorilla *Whatever You Are, Be a Great One *The World Would be a Darker Place without You *Why Self-Esteem is Highly Overrated
Chapter 7: The Tripping Point-Always Make New Mistakes
*When Successful People Sound Like Losers *Positive Thinkinf Can Hurt You *How to Harvest Failure *Why Yoda is So Misunderstood *When the Going Gets Tough, Feelings Come Last *There is a Dark Side to Every Best Practice *Persistence Can Be Just Another Addiction *How Innovation is Failute Sped Up
Chapter 8: Wounds to Wisdom-Trusting Your Weaknesses and Using Your Core Incompetencies
*There is No Cure *Don't Use a Weakness as a Reason to Distrust Yourself *You Can't Have It All Until You Use All You Have *Finding Greatness at the Intersection of Pain and Passion *Don't Make the Future Pay the Debts of the Past *Beyond Blame-Creating a Future that Matters
[Part III. Actionstyles-Turning Passion into Action]
Chapter 9: Earning Your Luck-Preparing for Serendipity by Using Big Hairy Audacious Goals
*Why You Have to Earn Your Luck *The Myth of Authenticity *How Big, Hairy, Audacious Goals Help You Prepare for Serendipity *Too Much Presidential Information *Bold Risks Measured in Small Steps *When Bad Goals Happen to Good People *The Secret Life of Goals
Chapter 10: Naked Conversations-Harvesting Contention
*Why Enduringly Successful People Seek it Out *Contention as an Employee Perk *Turning Your Next Fight into a Feast *Making Sure the Best Idea Wins *Don't Be Right-Be Effective *It's All About Shining Eyes
Chapter 11: Creating Alignment-The Environment Always Wins
*Anything Worth Doing Can't Be Done Alone *Recruiting a Team to Your Dream *Relationships Built to Last *Why You Really Are Only as Good As Your People *Don't Believe in Words-Believe in Behaviors *In Search of the Miraculous *Understanding Incentives Really Matters *The Final Secret
The Pleasure of Finding Things Out-A Look at the Research Behind Success Built to Last
Endnotes
Biographical Index
Index