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· 제목 : Scenarios: The Art of Strategic Conversation (Hardcover, 2, Revised)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470023686
· 쪽수 : 384쪽
· 출판일 : 2005-01-14
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470023686
· 쪽수 : 384쪽
· 출판일 : 2005-01-14
목차
Preface.
PART ONE: The Context.
1. 1965 to 1990: Five Discoveries at Shell.
2. Introduction to Scenario-based Planning.
3. Three Competing Paradigms in Strategic Management.
PART TWO: The Principles of Scenario-based Planning.
4. Strategising.
5. The Business Idea of an Organisation.
6. The Uncertain Environment.
7. Scenario Analysis.
8. Scenarios and the Strategic Conversation.
PART THREE: The Practice of Scenario-based planning.
9. The Practitioner’s Art.
10. Articulation of the Business Idea.
11. Competitive Positioning.
12. Scenario Development.
13. Option Planning.
PART FOUR: Institutionalising Scenario-based planning.
14. The Management of Change.
15. Planning Process.
16. Guiding the Strategic Conversation.
Conclusion.
References.
Index.
