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· 분류 : 외국도서 > 경제경영 > 컨설팅
· ISBN : 9780470178096
· 쪽수 : 384쪽
· 출판일 : 2008-05-01
목차
Introduction.
Part I: So You Want to Be a Consultant.
Chapter 1: Introducing the Wonderful World of Consulting.
Chapter 2: Determining Whether Consulting Is Right for You.
Chapter 3: Taking the Plunge into Consulting (Or at Least Getting Your Feet Wet).
Part II: Getting Your Consulting Business Off the Ground.
Chapter 4: Setting Up Your Consulting Firm.
Chapter 5: Getting a Grip on Legalities, Finances, and Ethics.
Chapter 6: Setting Your Fees.
Part III: The Short Course in Consulting.
Chapter 7: Defining the Problem and Writing a Winning Proposal.
Chapter 8: Collecting the Client Data You Need.
Chapter 9: Problem-Solving and Developing Recommendations.
Chapter 10: Tell It Like It Is: Presenting Your Recommendations.
Chapter 11: Implementation: Making Your Prescriptions Stick.
Part IV: Selling Your Consulting Services.
Chapter 12: The ABCs of Selling.
Chapter 13: Getting the Word Out: Promoting Your Business.
Chapter 14: Building Business and Referrals through Current Clients.
Chapter 15: Building Business with New Clients.
Part V: Taking Care of Business.
Chapter 16: Contracting for Business: It’s a Deal!
Chapter 17: Keeping Track of Your Time and Money.
Chapter 18: Communicating Your Way to Success.
Chapter 19: Troubleshooting Common Consulting Issues.
Part VI: Taking Your Consulting Business to the Next Level.
Chapter 20: Building on Your Success.
Chapter 21: Advanced Pricing Strategies.
Chapter 22: Enhancing Your Image and Reputation.
Part VII: The Part of Tens.
Chapter 23: Ten Ways to Improve Your Cash Flow.
Chapter 24: Ten Effective Marketing Strategies for New Business.
Chapter 25: Ten Ways to Build Business with a Client.
Index.
