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· 제목 : Mobile Advertising : Supercharge Your Brand in the Exploding Wireless Market (Hardcover)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780470185988
· 쪽수 : 404쪽
· 출판일 : 2008-03-01
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780470185988
· 쪽수 : 404쪽
· 출판일 : 2008-03-01
목차
Foreword.
Preface.
In Gratitude.
About the Authors.
1. A Brief History of Advertising.
2. A Digital Revolution.
3. A Five-Points Framework.
4. Introduction to Mobile Advertising.
5. Challenges and Accelerators for Mobile Advertising.
6. Mobile Advertising Models.
7. Case Studies from Around the World.
8. Technology-The Lifeblood of Digital Advertising.
9. What Comes Next?
10. Conclusion and Recommendations.
Index.
