책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780470190845
· 쪽수 : 208쪽
· 출판일 : 2008-01-18
목차
Acknowledgments.
Foreword by. Michael Sexton, Trump University(????).
Introduction. What Goes Through My Mind When I Hear the Word "No".
Chapter 1. The Lowest Moment in My Life--and How I Fought Back: A Billion Dollars in the Hole.
Chapter 2. Failure is Not Permanent: Wholeness and the Art of the Comeback.
Chapter 3. The Apprentice Was Supposed to Be a Big Mistake: Get the Best Advice You Can, Then Trust Your Gut.
Chapter 4. Is This a Blip or a Catastrophe?Be Prepared for Things That Happen Outside Your Game Plan.
Chapter 5. I Love a Good Fight: The Trump SoHo Hotel Condominium.
Chapter 6. Watch Out For Brain Cramps: Keep The Big Picture In Mind.
Chapter 7. Expect Problems and You'll Be Ready When They Come: Getting Trump Tower off the Ground.
Chapter 8. When the Other Side Expects a Duel, Offer a Partnership: Trump International Golf Links Scotland.
Chapter 9. How I Persuade People: Turning "No's" into "Yes's".
Chapter 10. Sometimes You Have to Swallow Your Pride: Trump International Hotel & Tower, New York.
Chapter 11. Courage Isn't The Absence of Fear, It's The Conquering of Fear.
Chapter 12. Be Passionate: It's the Only Way to Move Mountains.
Chapter 13. If You See Big Problems, Look for Big Opportunities: Transforming a Dilapidated Neighborhood into a World-Class Hot Spot.
Chapter 14. Cultivate a Sense Of Discovery: A Letter From My Kindergarten Teacher.
Chapter 15. Know When to Cut Your Losses (or Why I Refuse to Believe Richard Branson is Wealthy if He Owns an Airline): Trump Shuttle.
Chapter 16. If You Think You Can Complete a 6-Year Project in 6 Months -- You Probably Can: Wollman Rink, Central Park, NYC.
Chapter 17. Don't Watch Life From The Sidelines.
Chapter 18. Don't Let Fear Stop You -- Even in Front of Millions of People: Doubts Will Continue to Surface, Even after You've Made up Your Mind to Go Forward.
Chapter 19. Sometimes You Have to Start Over: Dubai.
Chapter 20. I Told My Friend He Was A Big Time Loser: The Power of Focus.
Chapter 21. Defending the Flag.
Chapter 22. When Your Wardrobe Malfunctions in Front of 10,000 People -- Make It Part of Your Act: Two Public Speaking Screwups.
Chapter 23. A Lesson From The Apprentice: Never Quit!
Chapter 24. Don't Get Complacent -- Thinking You're Foolproof is a Good Way to Set Yourself up for a Big Mistake: How New Trump Projects Happen.
Chapter 25. Only in New York! This City Will Serve up Problems -- and Solutions -- You Won't Find Anywhere Else.
Chapter 26. Enemies Can Turn into Friends: The Hilton Hotel in Atlantic City.
Chapter 27. How to De-Stress.
Chapter 28. You Will Be Attacked for Trying to Change Anything: Mar-a-Lago.
Chapter 29. Set the Record Straight.
Chapter 30. Do Give Up—On Complainers.
Chapter 31. Be Patient: You May Have to Wait 30 Years for a Deal to Pay Off.
Chapter 32. Get Motivated by Hearing "No": Turn a Negative into a Positive.
Chapter 33. The Turnaround Always Starts with Creative, Positive Thinking: 1200 Foreclosed Apartments in Cincinnati.
Chapter 34. Get the Most From Every Day.
Chapter 35. How Would I Look with a Shaved Head?: Wrestlemania.
Chapter 36. When You're Attacked, Bite Back: A Book and $5 Billion Lawsuit.
Chapter 37. Prime Real Estate Falls into the Pacific -- Now What? Trump National Golf Course in Palos Verdes, CA.
Chapter 38 Where Others Fail -- There's Your Opportunity: A Wall Street Story.
Appendix A. Trump's Top Ten List for Success.
Appendix B. Trump's Rules for Negotiating.
