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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780470195468
· 쪽수 : 288쪽
· 출판일 : 2008-09-26
목차
Foreword.
Acknowledgments.
The Authors.
1 Organizations with Charisma: An Introduction.
Beyond Charismatic Leaders.
Old Paradigms.
What Makes a Charismatic Organization?
2 How Social Capital Builds Charisma.
City Year’s Social Capital.
Defi ning Social Capital.
The Power of Social Capital.
Lessons from the Progressive Era.
Today’s Nonprofi t Environment.
Part One: Building a Charismatic Organization: A Strong Core.
3 Mission Motivation.
Mission Matters.
A Compelling Mission.
Infusing the Mission: Honest Tea.
Unity Through Purpose: Tufts University.
Lessons for Leaders.
4 Can-Do Culture.
What Is Culture?
Why Culture Matters.
The Impact of Culture on Performance.
Where Culture Comes From: The OPX Story.
Communicating Culture: City Year.
Lessons for Leaders.
5 Data-Driven Decision Making.
Data Matters.
Data-Driven Culture.
A Road Map and Other Tools.
Evaluation.
Lessons for Leaders.
6 Purposeful Innovation.
Innovation.
Disruptive and Sustaining Innovation.
Why Innovate.
Challenges for Nonprofi t Innovators.
Building the Capacity for Innovation.
One Organization’s Innovation Process: Citizen Schools.
Systems for Innovation.
Lessons for Leaders.
7 People-Focused Management.
The Power of People.
Hiring the Right People.
The Wrong People.
Keeping the Right People.
Volunteers.
The Board.
Lessons for Leaders.
Part Two: Using Charisma: Growing a Community of Support.
8 Compelling Communications.
Why Communication Matters.
The Right Tools.
Getting the Story Right: Raw Materials.
Getting the Word Out: Tools for Communicating.
Make the Offi ce Speak.
Lessons for Leaders.
9 Active Outreach.
Reaching Out.
Making Connections.
Welcoming Visitors: Lessons from Religious and Education Institutions.
A Model Visitors Program: City Year.
Lessons for Leaders.
10 Meaningful Involvement.
Involvement with Meaning.
Involvement Strategies.
Lessons for Leaders.
11 Lessons for Leaders: Concluding Thoughts.
Notes.
Index.
