Pow! Right Between the Eyes: Profiting from the Power of Surprise (Hardcover)

Acknowledgments.

Foreword John Cleese.

Foreword Craig Ferguson.

10 Rather Surprising Things You Should Know About Me.

Prologue Surprise Drives It Home.

Chapter 1 Why Surprise Is Crucial.

Chapter 2 What Is This Thing Called Surprise?

Chapter 3 What Surprise Ain’t.

Chapter 4 All Powerful? Almighty? Almost: The Surprising Surprise Conundrum.

Chapter 5 Shock 101.

Chapter 6 Let’s Hear It for the Surprise Theory Quartet!

Chapter 7 The Art of the Business of Creating Surprise.

Chapter 8 The Tomorrow of Surprise.

Epilogue A Diploma in Surprise.

The End of Pow!

Afterword David Allen.

Notes.

About the Author.

Index.