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· 제목 : Fundraising Principles and Practice (Hardcover)
· 분류 : 외국도서 > 경제경영 > 재무/회계 > 예산
· ISBN : 9780470450390
· 쪽수 : 688쪽
· 출판일 : 2010-04-28
· 분류 : 외국도서 > 경제경영 > 재무/회계 > 예산
· ISBN : 9780470450390
· 쪽수 : 688쪽
· 출판일 : 2010-04-28
목차
Part 1: Introduction To Fundraising and Donor Behavior.
1. Introduction to the Nonprofit Sector.
2. The Development of a Profession (Eugene R Tempel and Sarah K Nathan).
3. Ethical Fundraising.
4. Individual Giving Behavior.
5. Social Influences on Giving.
Part 2: Fundraising Planning.
6. Fundraising Planning: The Fundraising Audit.
7. Fundraising Planning.
8. The Case For Support (Timothy L Seiler and Eva E. Aldrich).
9. Assessing Fundraising Performance.
Part 3: Fundraising Methods.
10. Direct Response Fundraising.
11. Fundraising Online: Techniques and Tools (Ted Hart and Adrian Sargeant).
12. Donor Retention and Development.
13. Major Gift Fundraising (Robert F. Hartsook and Adrian Sargeant). ....
