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· 제목 : Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value (Paperback) (The Fundraiser's Guide to Increasing Lifetime Value)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118085868
· 쪽수 : 226쪽
· 출판일 : 2011-02-01
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118085868
· 쪽수 : 226쪽
· 출판일 : 2011-02-01
목차
Tables, Figures, and Exhibits.
Preface.
The Authors.
1 Why Does Loyalty Matter?
2 Driving Donor Loyalty.
3 Understanding Giving Behavior.
4 Advancing the Relationship Revolution.
5 Researching What Donors Want.
6 Using Donor Segmentation to Enhance Loyalty.
7 Growing Monthly Giving.
8 Building Effective Fundraising Products.
9 Managing Service Quality.
10 Recognizing and Rewarding Donors.
11 Using Lifetime Value to Inform Retention Strategy.
12 Planning for Retention.
Conclusion: A Call to Action.
References.
Index.
