책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470497203
· 쪽수 : 240쪽
목차
About the Author xiii
Preface xvii
A Big-Picture View of the Always a Winner Organization 1
Chapter 1 Why Recessions Are More Dangerous than Any 10 Competitors 3
Chapter 2 What Good to Great and Always a Winner Organizations Have in Common 5
Chapter 3 What Are the Three Steps to Becoming an Always a Winner Organization? 13
Chapter 4 How to Strategically Manage Through the Business Cycle Seasons 21
Step I: Becoming Your Own Economic Forecaster 33
Chapter 5 How (and Why) the Business Cycle Cycles 35
Chapter 6 How to Forecast the Business Cycle in FourEasy Pieces 43
Chapter 7 Why the GDP Equation Is Your Most Important Forecasting Tool 47
Chapter 8 Why Tracking the Consumer Is the Ultimate Confidence Game 55
Chapter 9 Why Taking the Pulse of Business Investment Is as Simple as ISM 61
Chapter 10 How Falling Exports Can Flatten an Economy in a Flat World 67
Chapter 11 Why Uncle Sam Is the Spender of Last Resort 75
Chapter 12 How Do I Fear Thee, Inflation? Let Me Count the Ways 83
Chapter 13 Why the Bond Market Is Not a Casino 89
Chapter 14 Why Forecasting a Recession Is No Bull (Market) 95
Chapter 15 How the Corporate Earnings Calendar Literally “Guides” Your Strategy 101
Step II: Always a Winner Strategies through the Business Cycle Seasons 107
Chapter 16 How to Recession-Proof Your Supply Chain 109
Chapter 17 Why Cherry Picking the Talent Pool During Recessions Is Your Quality Key 117
Chapter 18 Why Countercyclical Advertising Is the Best Way to Build Brand and Market Share 125
Chapter 19 Why Companies Often Price Their Products and Manage Credit Exactly Wrong 133
Chapter 20 How To Not Get Run Over by the Capital Expenditures Bandwagon 143
Chapter 21 Why You Should Buy Low and Sell High over the Stock Market Cycle 151
Chapter 22 How to Minimize Your Capital Financing Costs over the Interest Rate Cycle 161
Step III: Building the Always a Winner Organization 169
Chapter 23 Why Always a Winner Organizations Always Begin with a Strong Business Cycle
Management Orientation 171
Chapter 24 How Every Executive Team Can Boost Its Economic and Financial Market Literacy 177
Chapter 25 Why a Facilitative Structure Must Follow Your Business Cycle Management Strategy 185
Chapter 26 Why a Supportive Organizational Culture Is Essential to Always Being a Winner 191
Chapter 27 How to Protect Your 401(k) in an Up-and-Down Stock Market 195
Concluding Thoughts 203
Notes 205
Acknowledgements 211
Index 217
