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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780470530528
· 쪽수 : 387쪽
· 출판일 : 2010-09-14
목차
Preface.
About the Author.
Chapter 1 Introduction.
PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.
Chapter 2 Walmart—A Winner.
Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.
PART II GREAT COMEBACKS.
Chapter 4 Continental Airlines: Salvaging from the Ashes.
Chapter 5 Harley-Davidson: A Long-Overdue Revival.
Chapter 6 IBM: A Fading Giant Rejuvenates.
PART III ENTREPRENURIAL ADVENTURES.
Chapter 7 Google—An Entrepreneurial Juggernaut.
Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.
PART IV PLANNING.
Chapter 9 Euro Disney: Bungling a Successful Format.
Chapter 10 Boeing: Miscalculations on a Worldwide Scale.
Chapter 11 Vanguard: Success in Taking the Road Less Traveled.
PART V LEADERSHIP AND EXECUTION.
Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.
Chapter 13 Southwest Airlines: “Try to Match Our Prices.”
Chapter 14 Herman Miller: A Role-Model in Leadership.
Chapter 15 Boston Beer—Can I Compete with the Big Boys?
PART VI CONTROLLING.
Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.
Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.
Chapter 18 MetLife: Poorly Controlled Sales Practices.
PART VII ETHICAL MISTAKES.
Chapter 19 DaimlerChrysler: Blatant Misrepresentation.
Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.
Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.
Chapter 22 Conclusions: What Can Be Learned?
Index.
