Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardcover)

Foreword.

Acknowledgments.

Introduction: Getting Started—Understanding the Ground Rules.

Chapter 1 Getting Focused—Identifying Goals.

Chapter 2 Getting Attention—Reaching Your Audience.

Chapter 3 Getting Respect—Identifying Influence.

Chapter 4 Getting Emotional—Recognizing Sentiment.

Chapter 5 Getting Response—Triggering Action.

Chapter 6 Getting the Message—Hearing the Conversation.

Chapter 7 Getting Results—Driving Business Outcomes.

Chapter 8 Getting Buy-In—Convincing Your Colleagues.

Chapter 9 Getting Ahead—Seeing the Future.

Appendix: Resources.

Index.