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· 제목 : People Buy You: The Real Secret to What Matters Most in Business (Hardcover)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780470599112
· 쪽수 : 208쪽
· 출판일 : 2010-06-21
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780470599112
· 쪽수 : 208쪽
· 출판일 : 2010-06-21
목차
Foreword.
About the Author.
CHAPTER 1 From Information to Empathy.
CHAPTER 2 Friends Buy from Friends and Other Urban Myths.
CHAPTER 3 Be Likable.
CHAPTER 4 Connect.
CHAPTER 5 Solve Problems.
CHAPTER 6 Build Trust.
CHAPTER 7 Create Positive Emotional Experiences.
CHAPTER 8 A Brand Called You.
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