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· 분류 : 외국도서 > 경제경영 > 기반시설
· ISBN : 9780470610695
· 쪽수 : 240쪽
· 출판일 : 2010-11-09
목차
Foreword.
Preface.
Acknowledgments.
Chapter 1: Enterprise Value from Customer Value.
Customer Value and Enterprise Value.
Context.
Shaping a Response.
Business Models, Business Concepts and the Role of IT.
Case Study: Apple.
Realizing the Information Vision: The Technology Dimension.
Checklist.
Chapter 2: Customer Value from the Customer Process.
Management Summary.
Vision.
From Product to Solution Provider.
Process Focus: Waste Disposal and Management.
Concepts of the Customer Process.
Realizing the Vision.
Checklist.
Chapter 3: More Customers and More for the Customer.
Management Summary.
Vision.
Turning Employees and Customers into Fans.
Concepts of Market and Customer Development.
Realizing the Vision.
Checklist.
Chapter 4: Innovation and Personalization Trump Commoditization.
Management Summary.
Vision.
From Single Standardized Product to Personalized Service Package: Endress+Hauser.
Innovating Innovation: Procter & Gamble.
Pioneering Co-creation: LEGO Group.
The Tata Nano: A Case of Disruptive Innovation?
Concepts of Product and Service Development.
Realizing the Vision.
Checklist.
Chapter 5: Silent Commerce.
Management Summary.
Vision.
Seamless Fulfillment, Silent Commerce.
Concepts of Fulfillment.
Realizing the Vision.
Checklist.
Chapter 6: Strategy-compliant Management.
Management Summary.
Vision.
From Reporting to Strategy Implementation.
Concepts of Operative Management.
Realizing the Vision.
Checklist.
Chapter 7: Value Chain Redesign.
Management Summary.
Vision.
From Value Chain to Ecosystem: Seven Redesigns.
Competition in Networks.
Concepts of Value Chain Redesign.
Realizing the Vision.
Checklist.
Chapter 8: IT's Role in Business Model Transformation.
Management Summary.
Vision.
High-Performance IS Organizations.
Concepts of IS Organizational Performance.
Realizing the Vision.
Checklist.
Conclusion: IT-Driven Innovation in the 2010s.
Notes.
About the Authors.
Index.
