The Marketing Century: How Marketing Drives Business and Shapes Society (Hardcover)

Introduction (Rod Wilkes).

1 Strategic Marketing (Don Peppers and Martha Rogers).

2 Market Segmentation (Malcolm McDonald).

3 Innovation (John Saunders and Veronica Wong).

4 Digital Marketing (Philip Sheldrake).

5 Sales and Business Development (Beth Rogers).

6 Customer Relationship Management (Merlin Stone).

7 Branding (Graham Hales).

8 Advertising (Jonathan Gabay).

9 Public Relations (Paul Mylrea).

10 Internal Marketing (Keith Glanfield).

11 Marketing and Sustainability (John Grant).

12 Social Marketing (Veronica Sharp).

Index.