![[eBook Code] Strategic Management in Construction](./img_thumb2/9780470680049.jpg)
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· 제목 : [eBook Code] Strategic Management in Construction (eBook Code, 2nd)
· 분류 : 외국도서 > 기술공학 > 기술공학 > 토목 > 토목일반
· ISBN : 9780470680049
· 쪽수 : 260쪽
· 출판일 : 2008-04-15
· 분류 : 외국도서 > 기술공학 > 기술공학 > 토목 > 토목일반
· ISBN : 9780470680049
· 쪽수 : 260쪽
· 출판일 : 2008-04-15
목차
Introduction PART A - Construction and its Business Environment.
Construction - an Overview of the Market.
The Strategic Role of the Actors in the Construction Process.
Clients, Constructors and Competencies.
PART B - Concepts of Strategic Management.
The Firm and the Strategic Management Process.
Strategic Behaviour of Construction Firms.
Strategies for International Construction.
PART C - Techniques for the Strategic Planner.
Portfolio Management, Delphi Techniques and Scenarios.
Marketing and Promotional Strategies in Construction.
PART D - Summary.
A synthesis of Strategic Management in Construction.
Index.
