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· 제목 : The Relationship Revolution: Closing the Customer Promise Gap (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780470687932
· 쪽수 : 168쪽
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780470687932
· 쪽수 : 168쪽
목차
Acknowledgements.
Introduction: Customers for Life…Priceless.
1 The Search for Unique Value.
2 The Collapse of Trust and Confi dence.
3 Closing the Promise Gap.
4 Customers in Control, Forever.
5 Get Closer, Get Smarter, Get Ready.
6 Building a Common Purpose.
7 Talent, as Precious as Oil.
8 The Virtuoso Way: How One-to-One Relationships Revolutionised Luxury Travel.
Epilogue: The Time is Now!
Index.
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