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· 분류 : 외국도서 > 경제경영 > 구조조정
· ISBN : 9780470770849
· 쪽수 : 376쪽
· 출판일 : 2009-07-13
목차
Acknowledgements.
1 Why this book?
PART I: It’s About Success.
2 Why creativity?
3 Are you creative?
4 Why is creativity so important?
5 Isn’t creativity dangerous?
PART II: Think Inside the Box.
6 What is creativity?
7 The creative result.
8 The creative process.
9 The creative person .
10 Thinking inside the box.
PART III: Expanding the Box.
11 The four walls of the box.
12 The first wall: conventions and rules.
13 The second wall: common sense.
14 The third wall: physiology.
15 The fourth wall: consciousness.
PART IV: Filling the Box.
16 There’s no such thing as ‘useless’ knowledge.
17 The brain is lazy.
18 The power in brands.
19 Associations.
20 The context rules.
PART V: Shaking the Box.
21 Preparations for the final step.
22 Shaking the box side to side.
23 Shaking the box up and down.
PART VI: Congratulations: You’ve Become Smarter.
24 Are you a creative business innovator?
Further Reading.
Index















