The Executive's Guide to Corporate Events & Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New (Hardcover)

Acknowledgments.

Preface.

Chapter One. The Evolution of Business Functions and the Ways They can Be Used to Successfully Drive Business Growth.

Section 1: Traditional Business Functions: What They Are and the Returns They Can Bring.

Section 2. Advanced Business Functions: What They Are and the Returns they Can Bring.

Chapter Two. How to Qualify Your Company Objectives for a Proposed Business Function.

Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives.

Section 1. Traditional Business Functions.

Section 2. Advanced Business Functions.

Chapter Four. Taking Stock and Planning Ahead.

Chapter Five. Spending Your Company's Dollars Where They Matter Most.

Chapter Six. Identifying Potential Landmines.

Chapter Seven. Protecting Yourself and Your Company from Red-Flag Areas.

Chapter Eight. Benefiting from a Competitive Analysis.

Chapter Nine. Exceeding Expectations Through Execution.

Chapter Ten. Establishing Codes of Conduct and Setting Company Standards.

Chapter Eleven. Tracking and Analysing Your Results.

Conclusion.

Appendix.

Index.