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· 제목 : Corporate Diplomacy (Hardcover)
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780470848906
· 쪽수 : 320쪽
· 출판일 : 2003-01-06
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780470848906
· 쪽수 : 320쪽
· 출판일 : 2003-01-06
목차
Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I – Business Case vs. Business Ethics.
Appendix II – Relevant IMD Case Studies.
Further Reading.
Index.
