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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470873632
· 쪽수 : 288쪽
· 출판일 : 2011-03-15
목차
Introduction: Why More Corporations Are Giving Less.
1. Why Should a Business Give at All?
2. What's the Right Amount to Give?
3. Who Decides What Gets Funded?
4. What's the Right Role for the CEO?
5. Who Should Administer Company Donations?
6. Does a Company Need a Foundation?
7. Should a Company Donate Products or Services?
8. How Much Should a Company Donate for Dinners and Events?
9. Should a Company Fund the United Way, or Are There Better Alternatives?
10. How Should a Company Respond to a Disaster?
11. Can a Company Measure What Works?
12. How Should a Company Communicate Its Contributions Commitments?
13. What If a Company's Profits Tank?
14. Conclusion: The Nun's Tzedakah.
Bibliography.
About the Author.
Businesses Index.
Nonprofit Organizations Index.
Index.
