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· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781576750452
· 쪽수 : 264쪽
· 출판일 : 1998-09-10
목차
Foreword by Paul Newman
Foreword by Peter Lynch
Preface
Acknowledgments
1. The Confused State of Corporate Philanthropy
2. A New Way of Thinking and Acting
3. Step 1. Moving from Corporate Giving to Corporate Social Investing
4. Step 2. Extracting Business Value from Social Investments
5. Step 3. Which Nonprofits Qualify—And Which Don’t
6. Step 4. Making a Declaration for Corporate Social Investing
7. Step 5. The CEO Endorsement
8. Step 6. The Annual Social Involvement Report
9. Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages
10. Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans
11. Step 8. When Social Investing Should Be Postponed
12. Step 9. Building the Management Team for Social Investing
13. Step 10. The Day-to-Day Manager
14. Making It Work
15. The Power of Corporate-Nonprofit Alliances
References
Index
The Author














