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· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470922224
· 쪽수 : 256쪽
· 출판일 : 2011-02-22
목차
Preface ix
Introduction 1
1 The Case for Creativity 7
2 Disciplined Dreaming: Your System for Creativity 19
STEP ONE Ask
3 Defining the Creativity Challenge 41
4 Driving Curiosity and Awareness 59
STEP TWO Prepare
5 Gaining the Keys to a Creative Mind and Culture 81
6 Preparing Your Environment to Promote Creative Passion 109
STEP THREE Discover
7 Discovering the Ways of Creativity 125
STEP FOUR Ignite
8 Generating Creative Sparks 143
9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163
STEP FIVE Launch
10 Bringing Your Ideas to Life: The Launch 185
Epilogue: The Power of One 205
Appendix A: The Top Six Creativity Myths (and Truths) 207
Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211
Notes 213
Acknowledgments 219
About the Author 221
Index 223