Starting an Etsy Business for Dummies (Paperback)

Introduction 1 Part I: Basic Instinct: Grasping Etsy Basics 7 Chapter 1: Handmade for Each Other: Falling in Love with Etsy 9 Chapter 2: Let's Get This Party Started: Signing Up 17 Chapter 3: There's No Place Like Home: Discovering Etsy's Home Page 29 Chapter 4: Account Trackula: Navigating Your Account 41 Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy 49 Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy 61 Part II: If You Build It, They Will Come: Setting Up Your Etsy Shop 73 Chapter 7: Sell Coverage: Understanding What You Can and Can't Sell on Etsy 75 Chapter 8: Come on In! Creating an Eye-Catching Storefront 81 Chapter 9: Policy Academy: Establishing Your Shop's Policies 99 Chapter 10: Come on Down, the Price Is Right! Pricing Your Work 117 Part III: She Sells Seashells (and More): Understanding the Etsy Selling Process 129 Chapter 11: Say Cheese! Photographing Your Wares 131 Chapter 12: Word Up: Composing Engaging Titles and Descriptions 157 Chapter 13: Selling Like (Burning Hot) Hotcakes: Listing Your Items 169 Chapter 14: Wrap It Up: Closing the Deal 191 Chapter 15: The Ship Hits the Fan: Shipping Your Items 203 Part IV: All Up in Your Bidness: Handling Business Matters 219 Chapter 16: High Exposure: Marketing Your Etsy Business 221 Chapter 17: You've Been Served: Providing Excellent Customer Service 237 Chapter 18: Business as Usual: Managing Your Etsy Store 255 Part V: Commune System: Exploring the Etsy Community 277 Chapter 19: Community Building: Joining the Etsy Community 279 Chapter 20: OMG, Did You Hear? Keeping Up with Etsy News 301 Chapter 21: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers 309 Chapter 22: Help! Getting It When You Need It 321 Part VI: The Part of Tens 331 Chapter 23: Ten Terrifi c Tips for Etsy Sellers 333 Chapter 24: Ten Strategies for Marketing Your Etsy Shop 337 Chapter 25: Ten Pointers for Saving Money and Time as an Etsy Shop Owner 341 Index 345