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· 제목 : Marketing Hospitality (Hardcover, 3, Revised)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780471348856
· 쪽수 : 384쪽
· 출판일 : 2001-06-29
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780471348856
· 쪽수 : 384쪽
· 출판일 : 2001-06-29
목차
Preface.
Marketing--Everybody's Job.
Hospitality Services.
The Macro and Micro Environments of Hospitality Marketing.
Market Segmentation and Targeting Marketing.
Marketing Information and Research.
Marketing Strategy.
The Marketing Plan.
The Hospitality Product.
Place in Hospitality Marketing: Distribution.
Place in Hospitality Marketing: Location.
The Price of Hospitality.
Marketing Communication: Advertising.
Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.
Marketing at the Unit Level.
Index.
