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· 제목 : Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll (Hardcover) (What the Music Industry Can Teach Marketers About Customer Loyalty)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780471455172
· 쪽수 : 256쪽
· 출판일 : 2003-10-09
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780471455172
· 쪽수 : 256쪽
· 출판일 : 2003-10-09
목차
Acknowledgments.
1. From Band Loyalty to Brand Loyalty.
2. Creating Culturally Relevant Brands.
3. Elton John : Music Man, Marketing Man, Architect of a Brand.
4. KISS: Keep it Simple, Stupid.
5. The Rolling Stones: Branding Strategies Beyond Satisfaction.
6. Aerosmith: Reinventing a Rock-and-Roll Brand.
7. Madonna and Neil Diamond: The Relevance of Sex in Branding.
8. Lessons from the Legends of Rock and Roll.
Notes.
Index.
