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· 제목 : Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers (Hardcover) (The New Rules for Attracting, Retaining and Leveraging Profitable Customers)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780471467618
· 쪽수 : 272쪽
· 출판일 : 2004-02-06
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780471467618
· 쪽수 : 272쪽
· 출판일 : 2004-02-06
목차
Acknowledgments.
Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
