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· 제목 : Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker (Hardcover) (Bill Ford And The Battle To Rebuild America's Automaker)
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780471479666
· 쪽수 : 256쪽
· 출판일 : 2004-10-18
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780471479666
· 쪽수 : 256쪽
· 출판일 : 2004-10-18
목차
Prologue.
CHAPTER 1: The Rouge.
CHAPTER 2: Lessons in Leadership.
CHAPTER 3: Ground Zero.
CHAPTER 4: Dark Days in Dearborn.
CHAPTER 5: Taking Charge.
CHAPTER 6: The New Face of Ford.
CHAPTER 7: Getting Back to Basics.
CHAPTER 8: Surviving the Cold of Winter.
CHAPTER 9: Momentum.
CHAPTER 10: America’s Best-Selling Truck Is New Again.
CHAPTER 11: Bargaining for a Future.
CHAPTER 12: A Town Hall Meeting.
CHAPTER 13: The Year of the Car.
CHAPTER 14: From Escape to Reality.
CHAPTER 15: Great Products, Strong Business, Better World.
Acknowledgments.
Notes.
Index.
