책 이미지
eBook 미리보기
책 정보
· 제목 : Marketing Tourism Destinations: A Strategic Planning Approach (Hardcover) (A Strategic Planning Approach)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780471540670
· 쪽수 : 240쪽
· 출판일 : 1992-04-16
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780471540670
· 쪽수 : 240쪽
· 출판일 : 1992-04-16
목차
Framework for Tourism Planning and Marketing.
Environment and Resource Analysis.
Regional Goal and Strategy Formulation.
Target Marketing and Regional Positioning Strategy.
Regional Marketing Mix Strategy.
Regional Organization and Management Supporting Systems.
Summary and Conclusions.
References.
Index.
