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· 제목 : The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780471549086
· 쪽수 : 336쪽
· 출판일 : 1992-08-04
· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780471549086
· 쪽수 : 336쪽
· 출판일 : 1992-08-04
목차
Is Your Market Right for You?.
How to Cut Risks.
The Ins and Outs of Bidding.
How Communities and Promoters Are Selected.
Sponsors--How to Get Them/What to Give Them.
Matching Sponsors to Events.
Generating Revenue.
How to Market and Promote Events.
The Role of Advertising.
Staging the Event.
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