The Power of Persuasion: How We're Bought and Sold (Paperback)

Acknowledgments.

Introduction.

ONE: The Illusion of Invulnerability
Or, How Can Everyone Be Less Gullible Than Everyone Else?

TWO: Whom Do We Trust? Experts, Honesty, and Likability
Or, the Supersalesmen Don’t Look Like Salesmen at All.

THREE: Killing You with Kindness
Or, Beware of Strangers Bearing Unexpected Gifts.

FOUR: The Contrast Principle
Or, How Black Gets Turned into White.

FIVE: $2 + $2 = $5
Or, Learning to Avoid Stupid Mental Arithmetic.

SIX: The Hot Button
Or, How Mental Shortcuts Can Lead You into Trouble.

SEVEN: Gradually Escalating the Commitments
Or, Making You Say Yes by Never Saying No.

EIGHT: Winning Hearts and Minds
Or, the Road to Perpetual Persuasion.

NINE: Jonestown
Or, the Dark End of the Dark Side of Persuasion.

TEN: The Art of Resistance
Or, Some Unsolicited Advice for Using and Defending against Persuasion.

Notes.

Index.