Competitor Intelligence: Turning Analysis Into Success (Hardcover)

The Foundations for Competitor Analysis.

Attack, Defend or Collaborate?

Industry Analysis -
Key to Understanding the Competitive Arena.

Industry Analysis in Practice.

Using Critical Success Factors in Planning.

Understanding Competitors: Methods of Analysis.

Sources of Information for Competitor Analysis.

Competitor Analysis in Practice: A Case History.

Assessment of National Competitiveness: A European Example.

Organizing for Competitor Analysis.

The European Wine Industry.

The World Flavour Industry.

The West European Car Rental Industry.

Index.