Microeconomics for MBAs : The Economic Way of Thinking for Managers (Hardcover, 2 Rev ed)

List of figures; List of tables; Part I. The Market Economy, Overview and Application: 1. Microeconomics: a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behavior in society and business; 4. Applications of the economic way of thinking: domestic government and management policies; 5. Applications of the economic way of thinking: international and environmental economics; Part II. Demand and Production Theory: 6. Consumer choice and demand in traditional and network markets; 7. Production costs and the theory of the firm; 8. Production costs in the short run and long run; Part III. Competitive and Monopoly Market Structures: 9. Firm production under idealized competitive conditions; 10. Monopoly power and firm pricing decisions; 11. Firm strategy under imperfectly competitive market conditions; 12. Competitive and monopsonistic labor markets; Index.