Microeconomics for MBAs : The Economic Way of Thinking for Managers (Hardcover)

1. Microeconomics, a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behaviour at work in society and business; 4. The logic of group behaviour in business and elsewhere; 5. Government controls: how management incentives are affected; 6. Reasons for firm incentives; 7. Consumer choice and demand in traditional and network markets; 8. Product costs and business decisions; 9. Production cost short run and long run; 10. Firm production under idealized competitive conditions; 11. Monopoly power and firm pricing decisions; 12. Firm strategy under imperfectly competitive market conditions and under government regulations; 13. Competitive and monopsonistic labor markets; 14. Problems in collective decision making; 15. International trade and finance.