Political Communications : The General Election Campaign of 1992 (Hardcover)

Introduction Ivor Crewe and Brian Gosschalk; Part I. The Politicians: 1. The Conservative campaign: against the odds John Wakeham; 2. The Liberal Democrats' campaign Richard Holme; 3. The Labour campaign Robin Cook; Part II. The Strategists: 4. The Conservative Party's strategy Shaun Woodward; 5. The Labour Party's strategy David Hill; 6. The Liberal Democrats' strategy Des Wilson; Part III. The Campaign on Television: 7. The parties and television Richard Tait; 8. Struggles for meaningful election communication: television journalism at the BBC, 1992 Jay G. Blumler, Michael Gurevitch and T. J. Nossiter; 9. Old values versus news values: the British 1992 general election campaign on television T. J. Nossiter, Margaret Scammell and Holli A. Semetko; 10. People metering: scientific research or clapometer? John Rentoul, Nick Robinson and Simon Braunholtz; Part IV. The Campaign in the Press: 11. 'Fact is free but comment is sacred'; or, Was it The Sun wot won it? David McKie; 12. Characters and assassinations: portrayals of John Major and Neil Kinnock in The Daily Mirror and The Sun Colin Seymour-Ure and Sandra Scott; 13. Failing to set the agenda: the role of election press conferences in 1992 Dennis Kavanagh and Brian Gosschalk; Part V. The Opinion Polls in the Campaign: 14. The polls and the 1992 general election Robert Waller; 15. The use of panel studies in British general elections Robert M. Worcester and Ivan Fallon; 16. Forecasting the 1992 election: the BBC experience John Curtice and Clive Payne; 17. The ITN exit poll Glyn Matthias and David Cowling; 18. The impact of the 1992 general election on the image of public opinion surveys Robert J. Wybrow; Part VI. Reflections: 19. Majorspeak: observations on the Prime Minister's style of speaking Max Atkinson.