Political Communications : Why Labour Won the General Election of 1997 (Paperback)

Part 1 Party strategies: why Labour won; Philip Gould; why the Conservatives lost, Daniel Finkelstein; Sausages or Policemen? the role of the Liberal Democrats in the 1997 general election campaign, Richard Holme and Alison Holmes; the role of Labour's advertising in the 1997 general election, Chris Powell; the Conservative Party's advertising strategy, Steve Hilton. Part 2 Campaigning and opinion polls: the media and the polls - pundits, polls and prognostications in British general elections, Robert M. Worcester; constituency campaigning in the 1997 general election - party effort and electoral effort, David Denver and Gordon Hands; the first Internet election? UK political parties and campaigning in cyberspace, Stephen Ward and Rachel Gibson; swingers, clingers, waverers, quaverers - the tabloid press in the 1997 general election, David McKie; leaders and leading articles - characterization of John Major and Tony Blair in the editorials of the national daily press, Colin Seymour-Ure. Part 4 The campaign on television: too much of a good thing? television in the 1997 election campaign, Peter Goddard et al; change in the air - campaign journalism at the BBC, 1997, Jay G. Blumler and Michael Gurevitch; television and the 1997 election campaign - a view from Sky News, Adam Boulton; the debate that never happened - television and the party leaders, 1997, Richard Tait. Part 5 The regulation of television in elections: debate on Section 93 of the Representation of the People Act in favour - the case for the society for the prevention of cruelty to candidates, Austin Mitchell; debate on Section 93 of the Representation of the People Act the case against - scrap it, Ivor Gaber; regulations, the media and the 1997 general election - the ITC perspective, Stephen Perkins; legal constraints, real and imagined, Colin Munro.