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· 제목 : Managing Services (Paperback) 
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780521606516
· 쪽수 : 378쪽
· 출판일 : 2005-10-27
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780521606516
· 쪽수 : 378쪽
· 출판일 : 2005-10-27
목차
1. Services and their management Alan Nankervis; 2. The services environment Werner Soontiens; 3. Stakeholders and their influences in services Cecil Pearson; 4. Managing strategy in services John Milton-Smith; 5. Marketing management in services Tadayuki Miyamoto; 6. Operations management in services Ruth Taylor; 7. Financial management in services Subramaniam Ananthram; 8. Human resource management in services Alan Nankervis; 9. From managing 'service' to integrated services management Samir Chatterjee and Richard Grainger.
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